The 2024 Republican National Convention, led by former President Donald Trump, made history by being the first political convention to extensively use augmented reality (AR) technology in its staging and production[1][2]. This innovative approach to convention design represented a major advancement in the way political events are presented to audiences.
The AR technology was used to expand the scenic design and create visually stunning backdrops for speakers. The convention’s main stage featured a massive LED wall that covered all surfaces, including the sides, allowing for the projection of dynamic video content. This custom-built set, weighing over 200,000 pounds, was designed by top production professionals who have worked on events like the Oscars, Emmys, and Super Bowl halftime shows.
The use of AR enabled the convention organizers to create an immersive and visually engaging experience for attendees and viewers at home. By integrating AR with the physical stage elements, they were able to seamlessly blend real and virtual elements, enhancing the overall production value and impact of the event.
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The implementation of AR technology at the 2024 RNC required extensive planning and preparation. It took a team of skilled professionals six weeks to build the set, which included 990,000 man-hours, 3/4 of a mile of linear feet of truss, and 30 tractor-trailers full of equipment and gear. The result was a state-of-the-art convention stage that showcased the power of AR in political events.
The use of AR at the 2024 RNC marked a significant shift in the way political conventions are staged and presented. By embracing this cutting-edge technology, the organizers were able to create a more engaging and visually appealing event that captivated audiences both in attendance and watching from home. As AR continues to advance, it is likely that future political conventions will follow suit and incorporate this technology to enhance their productions.