‘a traitor‘ Sells to Africa for the first time
a traitor will unlock African viewers for the first time. All3Media International It has made its first deal in Africa with Primedia Studio To create a show for the local audience that comes along MIP Africa Bringing the industry together in Cape Town this week. More incoming on presenter and casting. With another deal with Romania’s Pro TV, a traitor It is now in over 25 territories and only one has been canceled – Australia. Other recent deals include Prime Video in Italy and Atresmedia TV in Spain. The show sees ‘loyalists’ sniff out ‘traitors’ in one place through a series of games and showdowns. It originated in the Netherlands and is very popular. Stephen Driscoll, EVP EMEA and Co-Productions at All3Media International said: “I am thrilled to welcome a host of brilliant new partners. a traitor The entire EMEA family. It is incredibly exciting a traitor Traveling to a new continent with Primemedia Studios in South Africa as well as welcoming such brilliant partners in Prime Video, AtresMedia TV and Pro TV, who have an impressive track record of delivering hit entertainment formats to their territories.
MultiChoice predicts a “global moment” for African content
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Nomsa Philiso, CEO of General Entertainment South Africa Multi Choice Grouphas predicted a “global moment” for African films and TV. “We’ve already seen this happen with Afrobeats, Amapiano and African music,” she said at MIP Africa. She pointed to a number of recent incidents as examples Rise: The Sia Kolisi Story Won the Audience Award at Tribeca, Sports Doc two sides Earning an Emmy nomination and a real drama Catch Me A Killer Became the first South African series to be selected to compete at Series Mania. “As it stands, as MultiChoice, we have over 84,000 hours of local content to showcase on the world stage,” Filiso said. “We have been buying materials from all the global giants for decades, but these relationships are becoming more reciprocal as demand for African materials grows.”
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