LOS ANGELES — Kendrick Lamar will pop out on the NFL’s biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl halftime show in New Orleans.
The NFL, Apple Music and Roc Nation announced Sunday that Lamar will headline Caesars Superdome’s halftime festivities on February 9. The rap megastar, who won 17 Grammys, said he’s looking forward to bringing hip-hop to the NFL’s championship game. , where he Dr. in 2022. Performed as guest artist with Dre and Snoop Dogg.
“Rap music is still the most influential genre of all time,” Lamar said in a statement. “And I’ll be there to remind the world why. They got it right. “
Lamar has experienced massive success since his debut album “Good Kid, MAD City” in 2012. Since then, he has won 17 Grammys and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DMN”. “
The rapper’s latest album “Mr. Moral and the Big Steppers,” was released in 2022. He was featured on the song “Like That” with Future and Metro Boomin, a track that spent three weeks at No. 1 on the Billboard Hot 100 this year. He also performed with “Not Like Us.” Also got another hit film.
Roc Nation founder Jay-Z calls Lamar a “once-in-a-generation” artist and performer.
“His deep love of hip-hop and culture informs his artistic vision,” said Jay-Z. “He has an unparalleled ability to define and influence culture on a global scale. Kendrick’s work transcends music and his impact will be felt for years to come.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Creative direction for Lamar’s performance will be provided by pgLang.
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