Last Updated on 09/09/2024 by Arun jain
Kendrick Lamar will headline the Super Bowl LIX halftime show.
This “Not like us” The rapper announced the news on Sunday with a 75-second YouTube video. The video shows Lamar, 37, standing on a football field doing warm-up drills with a large American flag in the background.
“My name is Kendrick Lamar, and I’ll be performing at Super Bowl 59,” he says. “Will you pull up?”
He added: “I hope so. You know there’s only one chance to win a championship. No round two.”
Roc Nation, Apple Music and the NFL confirmed Lamar’s performance in a press release. Super Bow LIX is set for February 9, 2025 at Caesars Superdome in New Orleans. The annual championship will air on FOX.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to create moments that resonate, redefine and ultimately shake the foundations of hip-hop,” NFL head of music Seth Dudowski said in a statement. “We are excited to collaborate with Kendrick, Roc Nation and Apple Music to deliver another unforgettable halftime show.”
Roc Nation founder Jay-Z Called Lamar “a generational artist and performer”. Roc Nation signed a deal with the NFL in 2019 to produce the Super Bowl halftime show and promote the league’s social justice efforts.
“His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture on a global scale. Kendrick’s work transcends music and his impact will be felt for years to come,” said Jay-Z.
Lamar had previously performed Super Bowl LVI halftime show in 2022 Dr. Dre, Snoop Dogg, Eminem, 50 Cent and Mary J. With Blige.
Kendrick Lamar’s representatives did not immediately respond to Business Insider’s request for comment.
News of Lamar’s Super Bowl halftime show comes in between Feud with DrakeWhich culminated in an all-out rap war earlier this year. The two rappers have exchanged barbs since 2013, but tensions escalated in March when Lamar appeared on Future and Metro Boomin’s song “Like That.”
Drake and Lamar dissed each other in several diss songs, including “Euphoria”. Lamar seemed to have the last word with his most recent single, “Not Like Us.”
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