The National Football League and Roc Nation announced Sunday that Kendrick Lamar will perform at the Super Bowl halftime show in New Orleans next February. It will be the second time the Compton, California rapper will participate in the event, but his first as the headline act.
The booking comes amid a busy year for the rapper. Earlier this spring, Lamar and Drake traded bars in a high-profile beef, which resulted in Lamar’s hit song “Not Like Us.”
The league announced Lamar as the performer during its season-opening Sunday, when most of its teams will play their games. The show will be presented by Apple Music.
Lamar last performed on the Super Bowl stage in 2022, as part of the event’s premiere Performance for hip-hop musicWest Coast Superstar Dr. Dre and Snoop Dogg, as well as Eminem, 50 Cent and Mary J. Led by Blige.
“Kendrick Lamar is truly an artist and performer of a generation,” Roc Nation founder Jay-Z said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture on a global scale. Kendrick’s work transcends music and his impact will be felt for years to come.”
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