ex-Moonbug execs District Esmat And Karin Ahton has launched 8 Lions Entertainmentwhich will create content for children and teenagers.
8 Lions said it will “use the power of data-driven insights to develop, create and grow properties that resonate with kids and teens around the world.” It wants to create a fast-growing IP while creating synergies between East and West. Prior to its official launch, 8 Lions represented the YouTube channel Cosmic Kids in negotiations for its first TV series, Jemma’s Yoga AdventuresThe newly-announced Sky Original.
Esmat was most recently Chief Revenue Officer of Amuse Animation and Amuse Studios and previously held senior roles at Moonbug, Paramount Pictures, Sony Pictures and NBCU. Co-founder Ehton is the former General Counsel of Moonbug and Envision Racing, and previously worked at Sanrio and ITV.
8 Lions’ launch team includes Lovely Chavez as VP Digital Strategy & Commercial Partnerships, former Director of Channels International at Moonbug and Channel Manager at Wildbrain. Helen Wong is Senior Commercial Manager, formerly Market Development Manager for APAC and Senior Channel Manager at Moonbug, and Fletcher Williams is Corporate & Strategy Executive, former Head of Acquisitions & Strategy at Waldex Entertainment and ex-Moonbug and NBCU. Jerome Mazandarani, former managing director of Manga Entertainment and Crunchyroll UK, is advising on projects related to anime and adult animation.
Look at the timeline
“We’re sourcing and creating diverse, engaging entertainment that reflects the real interests of kids and teens,” Esmatt said. “The consumption habits of young people have changed irreversibly and are constantly evolving. We ensure that content is available to them in a way that recognizes and meets their expectations.”
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