Elon Musk, the CEO of Tesla and Twitter (now X), recently updated his profile picture on the social media platform X (formerly Twitter) to mock President Joe Biden’s “Dark Brandon” meme. The new image features Musk with glowing blue laser eyes, set against a red and blue background with an American flag, seemingly a parody of the “Dark Brandon” meme characterized by beaming red laser eyes that was widely used during Biden’s reelection campaign.
Musk’s profile update comes amid a surge of political activity on his page. In recent tweets, he expressed support for a potential Trump/Vance ticket, a reference to former President Donald Trump and Republican Senate candidate J.D. Vance. Musk also declared, “I believe in an America that maximizes individual freedom and merit,” suggesting that the Republican Party now embodies these values more than the Democratic Party.
The “Dark Brandon” meme plays on Biden’s tough-talking persona in some online circles and has been used as a comical spin on his leadership style and political decisions. Biden himself has embraced the meme, with his campaign even posting a “Dark Brandon” profile picture on Truth Social, Trump’s conservative social media network, in October 2023.
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The appropriation of memes by politicians is part of an ongoing political war, with both the Democratic and Republican campaigns leveraging memes to shape public perceptions of the candidates. While memes can be an effective way to convey political messages, they can also lead to controversies if poorly executed or interpreted.
As the 2024 presidential election approaches, the impact of memes on the outcome remains difficult to quantify definitively. However, with a vast number of individuals relying on social media for news and information, the role of memes in shaping public opinion cannot be underestimated.