Comcast The Summer Olympics in Paris are still number crunching but Chief Financial Officer Jason Armstrong said today that “it was a big moment for the company” and “frankly, it was one that was risk-free.”
“We’ve had three Olympics in a row that, between the time zone and the pandemic, underperformed our expectations, through no fault of our own, just, you know, things that were out of our control. And so Paris headed off, if you will, putting the Olympics on a shakier footing. And so we had a whole company effort to lean into this and make it spectacular, get it on the right footing, and set it up for Milan, LA and whatever comes after. The next couple are locked in and should be great too, but if Paris is really, really good and [we] Set the right tone for it,” he told investors at a media conference.
The 2024 Summer Games ran from July 29 to August 11 and averaged 30.6 million viewers across all NBCU platforms for the Paris prime daytime telecast (2-5 p.m. ET) and nightly primetime show (8-11 p.m. ET/PT), an 82% increase. is more From the Tokyo Olympics.
Look at the timeline
“We delivered for our advertising customers. If you look at where the ratings were compared to expectations, I think you know that if you advertised with us, it was a very good thing. I think it’s a As an acquisition tool delivers for streaming, the amount of engagement we’ve seen and the quality of the platform,” Armstrong said. Comcast, the cable business and Xfinity all also used the games as promotional marketing, driving traffic and ratings as the company for viewers. Made it easy to find the events they want.
for PeacockHe said, “It’s always a test when you throw that kind of volume at a streaming platform. Can it handle the load and do it effectively? Can you come up with innovative things? I think we’ve clearly checked the box.”
Post Comcast CFO Stresses Great Paris Olympics – “Big Moment for Company” and “Not Without Risk” appeared first deadline.