Apple kicked off its splashy “It’s Glowtime” event on Monday, which the company is gearing up for. Unveiling its new iPhone 16. The event, held at Apple’s Cupertino, California, headquarters, will also mark the tech giant’s foray into generative AI.
Called Apple Intelligence, Apple’s AI is designed to help customers “get things done effortlessly,” the company said. Preview of the new facility.
At the Glowtime event, CEO Tim Cook is expected to unveil Apple’s new iPhone 16 and 16 Pro devices, which will be powered by Apple Intelligence. Customers will have to wait a few weeks before getting their hands on the phone. Apple Intelligence will be available through a software update, iOS 18, set to arrive by October, the company previously said.
Cook is also likely to make improvements that Apple Intelligence will eventually bring to popular tools like Siri, the iPhone’s voice-enabled assistant.
The event marks what Wedbush Securities technology analyst Dan Ives called Apple’s “biggest upgrade cycle in its history.”
“It’s a historic event that started the consumer AI revolution, which is now coming to Apple,” he told CBS MoneyWatch. “About 20% of the world will eventually interact with AI through an Apple device, and it all starts today.”
Ives predicts that it will take until the end of the year for Apple Intelligence to fully work on phones. He also says AI will force Apple customers who haven’t upgraded their iPhones in a while to buy the latest model.
“Three-hundred-million iPhones haven’t been upgraded in four years, so that makes for what we believe will be the strongest iPhone unit year in Apple’s history,” Ives said. He added that customers who dislike AI can simply turn off the features. However, not all experts see the need for users with older iPhones upgrade Yet, even with the advent of Apple Intelligence.
“While I agree that Apple Intelligence has long-term potential, I’m not convinced that its first iteration will provide the game-changing usability that many people assume,” Jason Perlow wrote recently as a senior contributing writer at ZDNet. Article.
Apple is also expected to pull back the curtain on updated versions of the Apple Watch and AirPods.
As far as the new iPhones go, the most significant expected change will be their larger screen size. The phone is also expected to feature upgraded camera systems with dedicated, user-friendly capture buttons.
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She appears regularly on CBS News 24/7 to discuss her reporting.
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