Spotter has been Paying creators For years as part of its catalog investment business. Now, he also wants to give them video ideas.
The company announced on Tuesday that it is launching a creative studio for YouTubers that uses generative AI to help them brainstorm video ideas, titles, concept art and various parts of a video’s storyline.
The feature is trained on a creator’s catalog by analyzing previous titles to mimic their typical structure, to generate video ideas that match their style and tone. The company said it transcribes each video into a log line so its AI tool can understand how creators’ stories work so it can pitch new ideas they can think of. It looks at past video performances to identify top performers, what it describes as outliers, and recommends ideas that would do similarly well. He also scans the wider YouTube ecosystem for inspiration, mostly by looking at the video titles of related videos to come up with ideas.
Spotter said it is testing the feature in a beta program with producers such as Mr. Beast (Jimmy Donaldson), Dude Perfect, and Colin and Sameer. The tool costs $49 per month and is available for YouTubers in the US, UK, Australia, and Canada.
Of course, the question remains: Do creators really need artificial intelligence to help them come up with video ideas? Are creators feeling uninspired?
Paul Bakaus, Spotter’s EVP of production and creator tools, thinks the company’s studio facility will equip creators with an important tool to help them compete with the surge of AI content coming to YouTube and other platforms.
“It’s about helping creators stay on top of the wave of infinite AI content that’s coming,” said Bakaus. “There will be a lot of AI generated video, both audio [and] Audio, ideas, stories, everything, that would be infinitely more challenging for humans to actually top. And so ironically, we’re building software that uses AI so that creators get on top of that wave.”
Training AI models on YouTube content has become a touchy topic in recent months. Some of the biggest AI players, viz OpenAI And MetaSimultaneously transcribing YouTube videos to generate training data has been under investigation. Spotter declined to share what base models its artificial reality tool was built on, telling BI that it uses a range of commercial LLM and diffusion models for various tasks. The company said it transcribes the videos of its studio clients to personally recommend their ideas, but not those of other creators on YouTube. Steps have been taken to help ensure its content recommendations are unique and personalized to the individual creator, but at the end of the day it’s still the creator’s responsibility to ensure their final video is original, a spokesperson said, adding that the feature means To serve as a copilot for YouTubers.
The company said it has levels of content moderation for both its language and image generations that push racial stereotypes, nudity and other things it doesn’t want to show in its studios.
Outside of his creator studio, Spotter runs a business where he offers creators cash in exchange for licensing rights to their content. On its website it says it has paid $800 million to creators. Some of Spotter’s beta testers have landed capital deals with the company for its studio products, including MisterBeast and Dude Perfect. Spotter also works with brands on advertising opportunities across its creator network.
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