Last Updated on 09/09/2024 by Arun jain
Kendrick Lamar will perform at the Super Bowl halftime show next February in New Orleans, the National Football League, Roc Nation and Apple Music announced Sunday. It will be the second time the Compton, Calif., rapper will participate in the event, but his first as the headline act.
The booking comes amid a busy year for the rapper. Earlier this spring, Lamar and Drake traded bars in a high-profile beef, which resulted in Lamar’s hit song “Not Like Us.”
“Rap music is still the most influential genre of all time,” Lamar said in a statement. “And I’ll be there to remind the world why. They got it right. “
The league announced Lamar as an artist after the rapper posted Short video During his season opener Sunday on social media, most of his teams are set up on a football field with a giant American flag as a backdrop when they play their games.
Lamar last performed on the Super Bowl stage in 2022, as part of the event’s premiere Performance for hip-hop musicWest Coast superstar Dr. Dre and Snoop Dogg, as well as Eminem, 50 Cent and Mary J. Led by Blige.
“Kendrick Lamar is truly an artist and performer of a generation,” Roc Nation founder Jay-Z said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture on a global scale. Kendrick’s work transcends music and his impact will be felt for years to come.”
Lamar, a 17-time Grammy-winning artist, rose to fame in 2012 after the release of his second album, “Good Kid, MAAD City.” Pulitzer Prize in 2018 He was nominated for an Oscar in 2019 for his album “Dame” and his song “All the Stars” with SZA from the “Black Panther” soundtrack.
He made headlines this year for his highly publicized feud with Drake, which began in March with his feature on Future and Metro Boomin’s song “Like That.” Drake soon responded, leading a back-and-forth with lyrics laced with personal attacks and sharp accusations. “Not Like Us”, released in May, became her fourth No. 1 single and spent 17 weeks on the Billboard Hot 100 chart.
Lamar won the Juneteenth concert at the Kia Forum in Inglewood, California, where he played “Not Like Us” several times. The event, which aired on Amazon Prime Video, was viewed as a A unifying moment for Los AngelesDr. Featuring local heroes including Dre.
Lamar’s Super Bowl appearance will be the sixth halftime produced in association with Roc Nation. In 2019, Jay-Z’s company Signed a contract with the NFL That made him a co-producer of the Super Bowl halftime show and a promoter of the league’s social justice initiatives. This An agreement was reached amid the tension On the league’s handling of protests by quarterback Colin Kaepernick, who began kneeling during the national anthem during the 2016 season to protest police violence against people of color.
In 2020, Jay-Z told The New York Times That he was approached to play halftime with contingencies — that Rihanna and Kanye West should perform “Run This Town” with him — and turned down the offer. “The problem with the NFL is that y’all think hip-hop is still a fad when hip-hop has been the dominant music form around the world for 20 years,” Jay-Z said as he told Robert K. said Kraft, the New England Patriots owner and chairman of the NFL’s media committee, who reached out to him.
The first halftime show of the Roc Nation era was co-headlined by Jennifer Lopez and Shakira; In 2021, at the end of the week took the solo stage. After hip-hop’s historic (and belated) perfect arrival on the Super Bowl stage, Rihanna 2023 and was done last year Usher Alicia Keys anchored the show with a slate of guests including Lil Jon and Ludacris.
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