Last Updated on 06/09/2024 by Arun jain
A recent study by Linkee AI shows that AI marketing assistant positions are experiencing the fastest growth in the marketing field, with an estimated job growth rate of 21%. By analyzing data from the US Bureau of Labor Statistics, Zippia, Google Job Search and Glassdoor, the study highlights the top 10 marketing roles in demand today – one of which currently has more than 50,000 openings.
Curious if your next career move is between them? Let’s explore the details:
1. AI Marketing Assistant
- Estimated Job Growth: 21%
- Average salary: $46,100 to $68,500
- Unemployment rate: 4.6%
- Number of Jobs (2023): 500
- Job Openings (Glassdoor): 1,518
The AI marketing assistant position currently ranks top as the fastest growing job in the marketing field, boasting an estimated growth rate of 21 percent. Despite its relative newness, the role has already seen significant demand, with more than 1,500 jobs advertised on Glassdoor.
Although online searches for this position may be less frequent, its growth trajectory underscores the growing impact of AI in marketing. Actually, 2023 The Future of Jobs report According to a forecast published by the World Economic Forum, more than 75 percent of companies want to adopt AI and other advanced technologies in the next five years, which could potentially revolutionize the way we work.
2. Search Engine Marketing (SEM) Specialist
- Estimated Job Growth: 19%
- Average salary: $57,800 to $76,800
- Unemployment rate: 5.2%
- Number of Jobs (2023): 4,500
- Job Openings (Glassdoor): 1,546
SEM specialists are in second place with the same projected growth rate as marketing assistants, but they show more online visibility, attracting about 8,700 monthly job searches. Although their unemployment rate is marginally higher at 5.2 percent, the number of vacancies for SEM specialists is almost on par with AI marketing assistants.
3. Marketing Assistant
- Estimated Job Growth: 19%
- Average salary: $39,442 to $45,000
- Unemployment rate: 5.2%
- Number of Jobs (2023): 437,222
- Job Openings (Glassdoor): 58,708
Marketing assistants, the most accessible role on this list, ranked third in growth and had the largest number of job openings by a significant margin, with more than 58,000 positions currently available on Glassdoor. This role is a common entry point into marketing and remains in demand.
4. Market Research Analyst
- Estimated Job Growth: 13%
- Average salary: $49,980 to $68,230
- Unemployment rate: 3.2% (lowest on the list)
- Number of Jobs (2023): 68,600
- Job Openings (Glassdoor): 2,137
Market research analysts provide a degree of job stability, characterized by the lowest unemployment rate among the listed roles. Receiving nearly 45,000 monthly searches, this position is highly sought after online, reflecting strong interest stemming from its steady growth and competitive salary range.
5. Marketing Strategist
- Estimated Job Growth: 12.5%
- Average salary: $64,440 to $86,261
- Unemployment rate: 4.6%
- Number of Jobs (2023): 98,831
- Job Openings (Glassdoor): 9,675
With nearly 100,000 job openings expected in 2023, marketing strategists play a key role in setting business direction. This position features a high search volume of approximately 49,000 searches per month and offers a competitive salary range, making it one of the most desirable roles on this list.
6. Channel Marketing Manager
- Estimated Job Growth: 10%
- Average salary: $68,446 to $91,295
- Unemployment rate: 4.6%
- Number of Jobs (2023): 5,000
- Job Openings (Glassdoor): 93
Channel marketing managers ranked sixth with an estimated job growth rate of 10 percent. Although it is a niche role with only 5,000 available positions, the high salary range makes this job attractive, especially for experienced marketers.
7. Merchant
- Estimated Job Growth: 8.42%
- Average salary: $55,707 to $76,450
- Unemployment rate: 8.2% (one of the highest in the ranking)
- Number of Jobs (2023): 132,868
- Job Openings (Glassdoor): 2,353
Merchandisers boast a significant number of job openings, with more than 130,000 positions available, but they face a high unemployment rate of 8.2 percent. Although there is continued demand for this role, its low job security may deter some potential candidates.
8. Event Marketing Manager
- Estimated Job Growth: 8%
- Average salary: $50,000 to $108,000
- Unemployment rate: 12.4% (highest in ranking)
- Number of Jobs (2023): 132,000
- Job Openings (Glassdoor): 5,518
Event marketing managers have the highest unemployment rate in this category, at 12.4 percent, yet they continue to experience steady demand, with nearly 5,500 jobs advertised on Glassdoor.
The salary range for this position is remarkably broad, extending from $50,000 to $100,000, and is influenced by the professional’s level of experience and the scale and complexity of the events managed.
9. Product Marketing Manager
- Estimated Job Growth: 7%
- Average salary: $122,553 to $157,243 (highest on the list)
- Unemployment rate: 4.6%
- Number of Jobs (2023): 46,521
- Job Openings (Glassdoor): 22,955
Product marketing managers occupy ninth place but hold the top salary rank, potentially earning between $122,000 and $157,000. The demand for this role is evident in the 22,900 job openings advertised on Glassdoor, making it an attractive but highly competitive field.
10. Marketing Manager
- Estimated Job Growth: 6.79%
- Average salary: $99,935 to $130,753
- Unemployment rate: 4.6%
- Number of Jobs (2023): 300,258
- Job Openings (Glassdoor): 50,893
Marketing managers round out the top 10 with more than 300,000 positions available nationwide and a respectable projected growth rate of 6.79 percent. With nearly 51,000 vacancies and a competitive salary range, this role is one of the most coveted in the marketing industry.
A new era of marketing: AI-powered roles
“AI is impacting many industries, including marketing. While we have to admit that jobs have been lost due to AI, we are also seeing new jobs emerging,” said a spokesperson. Linkee.ai Commented on this study.
This study and the US Bureau of Labor Statistics show a 21% expected growth for many AI-related jobs in a variety of fields, not just marketing. Many specialists learn to incorporate new tools, leading to new jobs and vacancies,” the spokesperson added.
As the marketing landscape evolves, these rapidly expanding roles underscore the growing influence of AI and data-driven approaches. Whether you’re just starting out in the field or looking to advance your career, these positions present exciting opportunities for growth and innovation in the ever-evolving marketing world.
Unfortunately, this advanced technology is expected to threaten jobs in various sectors around the world, and its effects are already becoming apparent. For example, buy now, pay later company Klarna Recently 700 full-time customer service agents were laid off, replaced by AI chatbots capable of performing their tasks efficiently.
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